In a competitive e-commerce landscape, direct sales teams need tools that match the speed and expectations of today’s digital buyers. This case study highlights how we helped a major fashion brand in Colombia transform its reseller channel with a mobile-first, high-performance sales app.
E-commerce continues to evolve, and with it, the expectations of businesses and their salesforces. For companies relying on direct selling through independent resellers, digital tools must be fast, flexible, and fully integrated. Darwoft provides scalable, high-performance e-commerce solutions for major brands across Latin America. Leveraging cutting-edge technologies like Headless Architecture, React, Microservices, and GraphQL, we deliver platforms that meet the dynamic needs of large enterprises while integrating with systems like Shopify, HCL Commerce, and Salesforce.
The Problem
A major player in Colombia’s fashion industry needed to modernize its sales strategy for independent resellers. Sales executives lacked real-time visibility into product stock and struggled to deliver a consistent customer experience due to limited access to inventory data and an underpowered product search function. The company sought a mobile solution to optimize product discovery, improve order accuracy, and boost overall efficiency in client interactions.
The Challenge
The client’s requirements were clear but complex:
System Integration: The solution needed to connect with existing backend systems and the full product catalog without compromising performance.
Real-Time Data Access: Sales representatives needed instant access to accurate stock levels and product details on the go.
User Experience: The tool had to be mobile-first, intuitive, and fast—supporting decision-making in real time while maintaining usability.
The Solution
Darwoft developed a custom mobile application designed specifically for the sales team’s workflow. It combined deep system integration with a seamless, user-friendly interface:
Catalog Integration: Provided instant access to updated product data, pricing, and availability.
Advanced Search Engine:Enabled detailed filtering, keyword search, and quick navigation through an extensive catalog.
Live Inventory Access: Offered real-time stock updates to prevent sales delays due to unavailable items.
Smart Recommendations: Suggested alternatives when products were out of stock, helping sales reps retain and convert customer interest.
Sales Operations Tools: Included features for order tracking, inventory management, and updating sales statuses.
“Real-time access to inventory and smarter product discovery aren’t just features—they’re sales enablers.”
The Conclusion
The tailored mobile app transformed how sales representatives interact with clients—empowering them with the data and tools needed to make smarter, faster decisions. As a result, the company significantly improved its sales agility and customer experience across its reseller channel. With this solution, we demonstrated how technology can drive performance at the intersection of e-commerce and human connection.
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